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We love Emerald!
The No. 48 Lowe’s Chevy will be decked out with Emerald green stripes at Darlington Raceway on May 11. The green stripes are to celebrate “Emerald” as the 2013 PANTONE® Color of the Year, which is featured in the new PANTONE UNIVERSE™ Paint Collection by Valspar (available exclusively at Lowe’s).
"We know color has the power to lift moods and transform a room. Together with Pantone, we merged our paint innovation and passion for color to create this unique collection of exclusive paint colors only available at Lowe's," said Kathy Andreas, marketing director at Valspar. "Our highest quality paint, Valspar Signature™, with Hi-DEF® Advanced Color, will bring these distinctive Pantone colors to life in consumers' homes.
Besides loving Emerald, we also love our fans and want to get you involved in the Emerald green paint scheme. One of the hashtags below will be our official hashtag for Darlington race weekend, and will also be featured on the racecar!
Thank you for all of your votes on the hashtag for the Emerald green Lowe’s Chevy SS. The winning hashtag, #Emerald48, will appear on the bumper cover of the No. 48 Lowe's Chevy this weekend at Darlington Raceway, in all of our Twitter conversations, and hopefully will be all that Jimmie's competitors see en route to Victory Lane on Saturday night!